Friday Pack

Client

Week of

Greeting

Sign-off

Truth lock Shopify net CRM SQL Custom

This week’s pack

Scorecard · email · carousel · same numbers

01 · Scorecard

—Generating preview…

Source of truth: —

Why it moved

FromYour agency

Toclient

—

Hi team,

Email your client gets — same numbers as the scorecard.

— Your agency

03 · LinkedIn carousel ×3brand-locked

What01 / 03

— Friday Pack

Why02 / 03

— Friday Pack

Next03 / 03

— Friday Pack

Swap data CSV upload or paste · Meta / Google / Shopify column mapping

Paste a native Ads/Shopify export or our template. We map common column names → date, channel, spend, revenue|leads. Need ~14 days for WoW gaps. Missing fields mark red — you can still download a placeholder pack.

Download CSV template (2 weeks) Data guide (how to export) Example data file

or paste table below

Paste CSV / TSV

How to export (~14 days)

Meta Ads

Ads Manager → date range last 14 days → breakdown Day
Columns: Amount spent, Results (or Leads / Purchases), optional Purchase conversion value
Export CSV → upload with preset Meta Ads (or Auto)

Google Ads

Campaigns → last 14 days → Segment: Day
Columns: Cost, Conversions (or Conv. value)
Download CSV → preset Google Ads

Shopify

Analytics → Sales over time (daily) for last 14 days
Columns: Day/Date, Total sales or Net sales
Export CSV → preset Shopify (spend can be blank)

Agency note (optional, ≤200)

Edit the story What / Why / Next · max 3 · feeds all three deliverables

Auto-suggested from WoW changes. Edit before export — scorecard, email, and carousel use these exact strings.

Gap 1 name Gap 1 impact

Next 1

Gap 2 name Gap 2 impact

Next 2

Gap 3 name Gap 3 impact

Next 3

This week’s pack example data

Meta Ads

Google Ads

Shopify

This week’s pack